JEREMY M. LOWENSTEIN

MARKETING EXECUTIVE, BRAND BUILDER AND ORGANIZATION LEADER

Jeremy Lowenstein is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy and content development, upstream innovation, globalization, turnarounds and integration. He is trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams.

With a tenure spanning over ten years at Coty Inc., Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in the fragrance division at Coty, up through his most current role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. In his eight years on Sally Hansen, his roles have encompassed everything from brand integration into the Coty portfolio to brand marketing innovation, optimization, globalization and brand turnaround and transformation. In 2017, Jeremy led the brand transformation including the implementation of a new brand platform inspired by the brand’s founder, which included her never-before-told story, its first-ever global digitally-led brand campaign and has been instrumental in the rise of the brand globally, with Sally Hansen now sold in over 68 markets.

For Jeremy, brand innovation is not just about product; innovation is about the experience and building long-term, multidimensional relationships with consumers. It needs to be consumer-centric, and as a marketer, he believes it’s his responsibility to continue to evolve brands so they transcend the product—the brand should seamlessly integrated into the consumer’s life. And he knows that the way that’s done is in the storytelling and through all consumer points of engagement, including the evolving digital channels, where there is the greatest potential to weave the brand into numerous threads of the consumer’s everyday life and get to the heart of their lifestyle.

In his leadership role on Sally Hansen, Jeremy has solidified the brand’s nail category leadership within key markets including the U.S., Canada, Russia and Australia while managing the brand’s growth within key strategic regions. He drives holistic, integrated marketing plans from concept to consumer that encompasses 360 marketing tools including digital/mobile-first content, PR, merchandising and promotional strategies.

Jeremy led the development and launch of the award-winning Miracle Gel Nail Color System in 2014/2015 that stemmed category decline after 12 months, resulting in positive growth of brand market share and exceeding net revenue expectations more than three times over. Within its first 12 months, Miracle Gel became the biggest color cosmetics launch in the last five years in North America and EU and has been recognized by industry experts and consumers, winning more than 50 awards since its debut, including Best New Product and Innovation of the Year from various publications.

Jeremy develops and nurtures relationships with key internal stakeholders and third-party suppliers to foster collaboration, build trust and identify white space opportunities, and he has led a worldwide cross-functional team driving Coty’s nail category strategy across the corporate portfolio of brands.

During his early tenure with Coty, Jeremy was part of the team that signed Tim McGraw and Faith Hill, whose product was launched with a first-of-its-kind webisode campaign rather than a traditional media push, allowing consumers to directly engage with the star over the course of the 12-part series.

He began his career in beauty marketing with five years at the Estee Lauder Companies, on its Aveda brand, also rising quickly in the company. It was during Jeremy’s tenure that Aveda became an early digital adopter, launching its e-commerce platform well before most in the industry.

His passion for the field is apparent with his work at the Fashion Institute of Technology in New York, where he developed and taught an undergraduate course, “the Business of Beauty,” for the Cosmetics and Fragrance Marketing division, focusing on the fundamental principles of marketing through the lens of the beauty industry.